Our Story & Mission

Our story

Started in 2018 by our founder Dayle Ellis, the idea came from a love of the live music industry and a lack of gear curated towards gigs and festivals. 

Being a punter and a DJ himself, he wanted to create a brand for the people by the people. Using his knowledge of the culture and his degree in product design, he has been able to grow the brand to being able to work with some of the best gigs and festivals New Zealand has to offer. 

Now a mainstay in the NZ event scene, We aren't going anywhere soon and have some big plans for the future. Stay tuned  😈 

Our Mission

Our mission is simple, provide gear and accessories specifically curated towards live music events and doing our part to enrich the wider culture that we love.